GXSPL is a lifestyle brand that caters to the Christian community and beyond. The brand wanted to figure out a new way to provide value and continue to build its community in a meaningful way that helps it strengthen its relationship with Christ.
Solution: GXSPL Bookstore. Making use of the two most powerful ways to connect with God; Prayer and Bible Study. Creating notebooks for these two activities seemed like an incredibly useful resource for the community could use. With there already being a huge market for these products also, especially on Amazon.
As there are already a plethora of Bible Study Notebooks and Prayer Journals on Amazon, a unique concept was needed for these books to stand out. Since the roots of the GXSPL brand reside in fashion, I created notebooks with high-fashion-inspired book covers, using the AI image-generation tool Midjourney, reflecting the women who are in the target market for the brand.
These are also supported by minimalist hardcover notebooks that reflect the overall minimalist high-end nature of the brand.
These were photographed with a silk backdrop emulating vintage engagement ring adverts to exude a sense of luxury from the books.
Prayer Journal for Women
SOAP Bible Study Notebook for Women
Minimalist Prayer Journal
Minimalist SOAP Bible Study Notebook
PRAYER JOURNAL FOR WOMEN
BIBLE STUDY NOTEBOOK FOR WOMEN
MINIMALIST PRAYER JOURNAL
MINIMALIST BIBLE STUDY NOTEBOOK
These books have now been published on Amazon. If you would like to take a closer look at them on the site then click the button below.